Child abuse in Texas Research Paper Example | Topics and Well Written Essays - 1250 words

Youngster maltreatment in Texas - Research Paper Example Numerous cases have surfaced proving the degree of kid maltreatment by family, family members and even confided in associates. Kid abuse incorporates sexual attack just as utilization of a taboo substance bringing about mental or physical injury to a kid. Youngsters underneath the age of three are the most defenseless against kid maltreatment as they totally rely upon their folks and can scarcely protect themselves from any damage. Guardians open their kids to threat because of their absence of legitimate child rearing training. As indicated by (Libal 220), most guardians matured 26-35 years of age are probably going to fault for the maltreatment. From guardians to educators and older folks they accurate corporal retaliation and different methods for discipline to cause physical maltreatment. It likewise includes tormenting in schools from senior understudies and classmates. The Texas government has made an office to regulate kid misuse cases. On the off chance that inhabitants speculate any kid misuse case, they are commanded to answer to Texas Department of Protective and Regulatory Services (Diamond 1). The office trying to address youngster maltreatment by commanding experts, for example, instructors, specialists day care workers just as other state-authorized associations that have individual contact with the kids to report any worries they may see in to guarantee security of the kids (Barriere and Feldman 1572). Texas law has arrangements of criminal approval for assaults, sexual attack and every single other act that are carried out against youngsters prompting kid misuse. Texas family Code accommodates kid assurance from abusers. It frames the reason for criminal mistreatment of the individuals who manhandles or perpetrates a wrongdoing against kids. As indicated by the code, misuse involves acts or exclusions that hazard or disables a child†™s mental, physical and enthusiastic just as wellbeing progression. The maltreatment incorporates disregard of wellbeing and physical viewpoints just as

The Conflicts Of The Black Race Delayed free essay sample

The Conflicts Of The Black Race: Delayed Economic And Educational Progress Essay, Research Paper The Conflicts of the Black Race: Delayed Economic and Educational Progress 4/4/97 In the 1960 # 8217 ; s, inkinesss, drove by Dr. Martin Luther King Jr. , battled for their common rights and equivalent possibilities. Despite the fact that they had only been out of servitude for not exactly a century, they felt the clasp was way past due for them to have the same mediation as other American residents. Our kin attempted to have pleasant guidance plans for their youngster for the option to increase a tolerable life, also, to have respect from other racial gatherings. Luckily for our coevals, their fight finished in triumph. Be that as it may, 30 mature ages in this manner, in spite of the headway made along these lines, our locale does non hope to hold stayed aware of our ascendant # 8217 ; s rate of self-transformation. Not just are inkinesss still disregarded by different races, employments other than plague us, for example, destitution, medications, and miseducation. We will compose a custom paper test on The Conflicts Of The Black Race Delayed or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page To do issues much more dreadful, we other than have a genuine inadequacy of honesty. A few of us feel as in spite of the fact that it is non our obligation to help different inkinesss when they are sought after. Another significant activity is the being of bigotry. This negative demeanor leads to numerous physical and mental employments inside the dark network. In this way, inadequacy of honesty inside the dark network and the impacts of prejudice are two main considerations when add to the moderate headway of dark individuals. Before the Civil Rights movement bigotry was blasting to such an extent that non cognizing it existed would hold been hard. Before long, it is tricky to such an extent that some contend we can non issue bigotry for our employments. Sadly, they are mistaken. The impacts of prejudice can be found in the isolation of our regions and in our high joblessness rates. White individuals need to keep in touch with us to a lower limit. In 1991, USA Today revealed that the 1990 nose check # 8220 ; presumed that # 8216 ; the majority of the state # 8217 ; s 30 million dark individuals are as isolated now as they were. . . in the # 8217 ; 60s # 8217 ; # 8221 ; ( Smith 104 ) . This demonstrates albeit some inkinesss # 8217 ; livelihoods have expanded, they do non ever live in regions they can manage since the nation is ordinarily predominately white. The U.S. Division of Housing what's more, Urban Development found that enemy of dark preference was broad in the dwelling industry in 1992 ( Smith 105 ) . This example can be found in the work environment. Ed Smith, Ph.D. discovered that # 8220 ; inkinesss with school grades had a 13 percent joblessness rate in 1987 contrasted with five for each centum for Whites # 8221 ; ( Smith 112 ) . Numerous surveies exist that demonstrate that school taught inkinesss are non much happier than secondary school alumnuss. The U.S. Commission on Civil Rights conceded that # 8220 ; # 8216 ; insufficiency of guidance is non the ground for high minority joblessness # 8217 ; # 8221 ; ( Smith 112 ) . The solitary record which legitimizes these figures is prejudice. Similarly long as against dark bigotry exists, inkinesss likely could non headway at a similar rate as other minority gatherings. white individuals have more control than minorities in this state. They have the capacity to deny inkinesss housing and joblessness. As a result of white individuals # 8217 ; s biass, inkinesss have thought that it was difficult to go up on the cultural and monetary stepping stool. Additionally, presentation to consistent partiality makes a few people accept that they are useless and unequipped for wining. So as to show signs of improvement of this deterrent, we need to assume responsibility for our ain heads and lives. Until we as a individuals become aware and get down to rai se our confidence, we will proceed to permit prejudice be a disease to our race. The moderate headway of our race has driven numerous inkinesss to go critical. They lose their poise since they accept that everything is against them. Consequently they offer up on trying to reprieve themselves and on helping their kindred siblings and sisters. These thoughts are gotten by youngster who grow up accepting that there is no way out of the ghetto. At the point when juvenile dark work powers are inquired as to why they submit offenses and dot out of school, they place the implication on society. On the other hand of contrasting with them, more individuals request to try to comprehend why they are expressing this. A dark inside city minister remarked that # 8220 ; you can # 8217 ; t be what you ain # 8217 ; t seen # 8221 ; ( Smith 101 ) . The solitary experts that numerous downtown youngster meet are cops, Judgess, and cultural specialists. Since these gatherings are ordinarily the outcome of a negative occasion, there is no actuation for the youngster to better themselves. Except if more seasoned inkinesss become better capacity hypothetical records for our youngster, the cadence of open help and joblessness will go on. Albeit each dark individual is non in this impossible to miss situation, the 1s who are will block the progression of the entirety race. Bigotry has many negative consequences for inkinesss. The rundown continues forever. In the event that we keep on succumbing with these impacts, our headway will neer be without limit accomplished. We, as a people, must make a move and begin to help ourselves. In the event that that implies pooling our cash together and providing better schools and more occupations, not really good or bad be it. So as to come on we should make whatever is fundamental. Our boss issue is non that we are non mindful of our employments. It is our failure to exchange with them. At whatever point we concoct answers for the activity, we start kicking about how hard it is, or how much cash it is heading out to be. It is extremely pitiful when an individual can pass $ 500 on an outfit, however can non even contribute $ 100 to help encourage a child # 8217 ; s guidance. It is a pitiable sight when we settle for an occupation that we are overqualified for on the other hand of securing together with our kindred siblings and sisters and get bringing down our ain concern. We have to stop expressing that we # 8220 ; can # 8217 ; t # 8221 ; and get down after Clark Atlanta University # 8217 ; s trademark # 8220 ; I # 8217 ; ll happen a way or do one. # 8221 ; A delineation is an arrangement called # 8220 ; Friends Helping Friends # 8221 ; where individuals set up their cash and offer it to one person. It works in the signifier of a pyramid. There are eight individuals on the underside, so four, so two, thus one on top. The person on top gets the cash from the eight individuals on the underside. That individual so gets off the top and the pyramid parts into two and each start from the very beginning again by developing up the last eight musca volitanss. Similarly long as individuals continue loaning everybody will have multiple times the aggregate that every individual places in. This is a top of the line way to help others without holding to set yourself in an unsafe situation. On the off chance that we could gain all regions to partake in this arrangement, we could simple build our ain schools and concerns. Only in light of the fact that our progression has declined in the previous 30 mature ages does non mean we need to kick back and deferral to hit stone underside. To bring through the endeavor of assuming responsibility for ourselves, we need to cooperate as one. On the off chance that we keep looking to work completely, we will neer make our finishes. However in the event that we function as a fellowship, we can smother our disappointments and proceed to travel upward furthermore, forward. Notices Smith, Ed. Not Yet Over the Hump. Fairbank, Alaska: JAED, 1994.

Why Did the University of Chicago Become Test-Optional TKG

Why Did the University of Chicago Become Test-Optional You might have read or heard about University of Chicago’s announcement that the school is dropping the ACT/SAT requirement of its application. Previously, it was required that all applicants sit for the SAT or ACT and include the scores on their application to the university. Now, University of Chicago has gone “test-optional” along with numerous other top-tier institutions.So, what does this change for you? To be honest, not much. If University of Chicago was a far reach for you considering your test scores, it’s still a far reach for you. This doesn’t equalize the playing field, it just complicates it. Here’s why, from both a business and an applicant perspective…This application requirement drop doesn’t change anything for you, as an applicant who desires a degree from a top institution. While it might seem like the school dropping this requirement means that they are trying to level the playing field for those who aren’t strong test-takers,  in reality, this ch anges nothing about your application or your ability to get into University of Chicago.  It simply increases their numbers.  This was a great business move for U Chicago. Yesâ€"a business move. It’s time to re-frame your perception of colleges and universities. Yes, they are educational institutions, but they are first and foremost a business. With this barrier to entry for many “gone”â€"or so it seemsâ€"guess what’s going to get a boost? The number of applicants. Let’s look at this from a mathematics perspective: when applications increase (total number) but the number of students (class size) accepted per year stays the same, the rate of acceptance (percentage) goes down. As a result, University of Chicago climbs in the rankings, which not only looks great for them but boosts alumni donations and contributions. This happened with Bates as wellâ€"they dropped their SAT requirement in 1984 and then dropped their testing requirement altogether in 1990. As a result, their ap plicant pool nearly doubled, they climbed in the rankings, and have maintained their status as a top school.This is a strategic move. One employed by many colleges throughout the years: Bowdoin, since 1969, Wesleyan in 2014, Middlebury (a school that also got rid of its supplement altogether), and Duke when it admitted a record low number of applicants out of a record high pool. Yale and Harvard are well on their way, having just dropped the SAT/ACT writing section requirement.To be clear, it’s not just us who think this. We don’t come in here to bum you out; we’re here to prevent you from falling into the “unrealistic hope” trap that these schools want you to fall into. A 2014 study released by University of Georgia laid it all out and proved the following quite clearly: schools that drop their testing requirement are doing so in order to 1) increase applications, so they can 2) reject more applicants, which not only 3) lowers their acceptance rate, but 4) boosts the scho ol’s average test score, which is a critical factor for the school’s US News World Report ranking. If you’re skeptical, you can read the entire article here. It's long, but we recommend it.Because testing is now a seeming non-factor, tens of thousands of students are going to think that they have a shot at University of Chicago, and they’re going to apply. As a result, University of Chicago gets to climb the rankings without adjusting their application review components in the least.  We spoke to the Director of Admissions as Wesleyan just after they announced that they’d be dropping their testing requirement, and they articulated something that is important to keep in mind: the size of the pie stays the same, but each section increases in value. This means that the essay matters now more than ever. We've said it before and we'll say it again: the essay is the most important part of your application because it’s the only area where you can show your personality to the a pplication readers.  But it’s even more important than it normally is if you’re applying to a test-optional school without submitting test scores.Let us know if you have any questions. Particularly, please let us know if you need help with your essay considering just how big of an impact it can have (both positive and negative) on the outcome of your application. Trust usâ€"you should take us up on our offer. It’s our specialty.

American Health Care Delivery System - 1544 Words

American Health Care Delivery System IP5 Angela Stewart American Health Care Delivery System America’s emergency rooms see this type of critical events as a daily occurrence. Often you will find that people will go to the emergency department for care because the ER cannot refuse to care for that come to be seen. If we look into the Emergency Medical Treatment and Active Labor Act any person seeking care must receive assessment and immediate care for their ailment. Often the issue is financial, if a patient is seen at a doctor’s office co-pay or full payment is required at the time of service. With many Americans that do not carry medical insurance their ability to attend to the issue prior to it becoming an emergency is not†¦show more content†¦With the new law companies cannot drop individuals with pre-existing conditions which would leave them uninsured during their time of need. The same premiums would apply to each individual which makes those with pre-existing conditions easier to afford health insurance, alth ough this does not include individuals who smoke (HR Policy Association). In Title IV part of the patient protection act is the prevention of chronic disease. Some chronic diseases can be prevented such as type II diabetes, heart disease, lung cancer etc. These diseases could have been prevented by not smoking or weight loss and therefore are not covered (Healthcare, 2012). Healthcare is not a right and has never been a right within the United States. It is a privilege that most people do not understand. Americans fail to realize that they are in control of their health, by adjusting their lifestyles by not smoking, eating right in order to avoid obesity, and understanding how their sedentary lifestyles affect them they could avoid many health issues in the future. With Americans having the highest BMI in the world we can see that our eating habits are not healthy. The future of the healthcare policy and laws have people frantic and going in different directions. With this year bein g an election year it has become a drive to overthrow Obama care for fear from patients that they are going to be stuck with penalties,Show MoreRelatedHealth Care Systems Are Different In Every Country Around1603 Words   |  7 PagesHealth care systems are different in every country around the world. There are four main components that complete a health care delivery system, described by Shi and Singh (2015) as the quad-function model, which includes insurance, financing, payment and delivery of care (p. 5). Along with the components of the quad-function model it is important to analyze a countries access to care, their health outcomes and how public health is integrated into the health care delivery system. The United StatesRead MoreHealth Care Delivery System in the United States1460 Words   |  6 PagesStates health care delivery system is comprised of a complex, unorganized and flawed health system, compared to that of Australia’s health care system. The four componen ts of the inefficient system in the United States are categorized into a quad-functional model. Financing, insurance, deliver and payment are the four flawed components. Australia’s efficient and organized system is based on a national health system, which consists of one central agency; the government. The United States health systemRead MoreObservations And Analysis Of The United States Health Care Delivery System1403 Words   |  6 Pagesand analysis of the comparison: The Matrix tells that the US health care delivery system that (The process that enables people to receive health care or the provision of health care services to patients) is complex and massive, and despite the uniqueness of the US health care delivery system, but it lacks the universal access (no national health care program); therefore, not all population has continuous and comprehensive health care. Its mission is to have universal access with better quality.Read MoreHealth Care Delivery System in the United States1327 Words   |  6 PagesHealth Care Delivery System in the United States Diana Horton Trident University Health Care Delivery Systems MHA507 Dr. Thomas Esch January 19, 2013 Health Care Delivery System in the United States Introduction: The problem: Access to health care physically and financially, healthcare system in today’s society has failed to provide quality care for the U.S. Americans. There are so many ways that the system falls short in providing proper care. The healthcare is mainly based on the governmentRead MoreUs Health Care System Essay1460 Words   |  6 PagesRUNNING HEADER: Health Care Systems in the U.S. Health Care Systems in the U.S. By Terry Scott University of Phoenix HCS/531 – Health Care Organizations and Delivery Systems Kenneth Feldman November 7, 2011 This paper will review the U.S. Health Care System and evaluate what a health care system is, implications of beliefs and values on a health care system, provide examples of various models of health care used in American and explain how the health care system applies to modelsRead MoreHealth Delivery System Of The United States1539 Words   |  7 PagesTutor: Date: Health delivery system in the US versus England The background of health delivery system in both US and England The health care system of the United States is different. This term means an act of offering patients health care services. In spite of the role of the federal government as the sole main player for the health care, no set of policies or national identity to guide the health care system. The majority of developed nations, unlike the United States, have nationwide health insuranceRead MoreCost Sharing For The Health Care Delivery System924 Words   |  4 Pagesare many different ways that the American government can step in and assist to make changes, but not without a price. As the market changes, the effects do not just apply to one group, but all groups. There are cost sharing models that can be applied to assist in the health care delivery system. Also, looking at health care models from other countries could serve as an example for America to follow. One of these models is using a universal health care delivery with cost sharing based out of theRead MoreEvolving Practice Of Nu rsing And Patient Care Delivery Models977 Words   |  4 PagesPatient Care Delivery Models. Speech To my fellow nurses. You are welcome to our professional nurse evolution summit. The United health care system is changing with the nursing profession. Health care cost has doubled, if not tripled in the recent years. The American population is ageing and diseases are becoming more complex. The Patient Protection and Affordable Care Act (PPACA) is one thing that will lead to change worldwide. With signing the PPACA into law, approximately 30 million Americans willRead MoreThe Importance Of The Patient Protection And Affordable Care Act916 Words   |  4 PagesProtection and Affordable Care Act is to improve the quality of care and reduce costs to all Americans, through the transforming the healthcare delivery system. Nurses are always on the first line of the patient care and the major workforce for this transition. The impressions of the anticipated the change of the health care delivery system, nurses face the challenge and opportunities. Three health care models Medical homes, a ccountable care organizations (ACO), and nurse-managed health clinics (NMHC) discussedRead MoreImproving Patient Satisfaction, Quality, And Performance1194 Words   |  5 PagesAmerican Well: The Exchange Advancements of technology continue to change the landscape and infrastructure of health care delivery in the United States and around the world. The healthcare industry has embraced advancements in technology and integrated computerized systems in an effort to improve patient satisfaction, quality, and performance. Telehealth is a form of healthcare delivery that provides immediate access to health services to rural populations, patients that are not able to physically

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James Madison s View On The President - 864 Words

James Madison s view on the president, that he or she is the head of the branch most prone to engage in the dealings of war, has been substantially manifested in the degree to which the executive has taken war power from Congress. In Article I Section 8 of the Constitution, Congress is stated to have the power to â€Å"declare War,† to â€Å"raise and support Armies,† and to â€Å"provide and maintain a Navy.† By explicitly listing these powers to be reserved for Congress, the Framers exemplified their preference of a slow, deliberative body to have control over matters of war, rather than invest the power in a single executive, who might be more prone to act belligerently. However, over the past century in particular, presidents have claimed many war powers which were intended to be meant exclusively for Congress as their own. One way in which the president has taken war power from Congress is through energetic, emergency, and reactive military appropriations. I n contrast to the time of the Framers, modern war seems to require swift action. The branch of government that requires the least amount of time to act is the Executive, which places the president, also Commander in Chief in control of the armed forces, in a situation in which they can take unquestioned steps in sending troops into conflict and beginning involvement in a war, a power that was originally vested in Congress through the Constitution. For example, in the wake of the Civil War, President Lincoln contributed to theShow MoreRelatedThomas Jefferson And The Constitution911 Words   |  4 Pages In 1796 prior to retiring his position as president, George Washington had warned that the creation of a political government would most certainly lead to (crisis), perhaps because of their discrepancy of opinions. However Thomas Jefferson the 4th president of the United States also known as the father of the constitution and Alexander Hamilton who was the author of the majority papers written as well as the leading member of the constitutional convention the both of them took part in creatingRead MoreJames Madison : The Founding Father Of Our Nation1519 Words   |  7 PagesPresident James Madison Thesis: Even though James Madison faced opposition from the Anti-Federalists over the Constitution, his political convictions acquired in his early years in Virginia strengthened his arguments and led to the adoption of the Constitution, his two-term presidency, and his title as a founding father of our nation. Summary: James Madison was born in Virginia to wealthy planters, and owners of Montpelier plantation (Broadwater 1). Madison’s love of books led him to pursue an educationRead MoreEssay The Creation of the American Republicn - James Madison1169 Words   |  5 PagesThe Creation of the American Republicn - James Madison James Madison prided himself on his knowledge from books and theories. Madison was born into a class of Virginia planters. His father was the wealthiest landowner in Virginia and it was known that Madison would lead a financially secure life. This factor helped him in his pursuit of education. He gained opportunities to go to elite schools because of his status. Madison was ambitious and he graduated from the College of New Jersey a year earlyRead MoreAlexander Hamilton : A Influential And Recognized Political Figure Who1464 Words   |  6 Pagespresidency; the president s constitutional powers make him the chief executive, chief administrator, chief diplomat, and chief legislator; The president leads, and Congress follows. He opposed the plurality of state governmental power, as he believed it led to corruption and inefficiency. James Madison’s view of the way the president should be given responsibility and power differs significantly from Hamilton’s. According to Madison’s Federalist 47, 48 and 51, he believed the president should be inRead MoreThomas Jefferson Was The Second President Of The United States Of America1671 Words   |  7 PagesThomas Jefferson was the third president of The United States of America and one of the most influential founding fathers in American history. Thomas was born in Shadwell in Albemarle County, Virginia in 1743. His father Peter Jefferson was a well respected planter in Virginia. Not much is said about Jefferson s early life due to the Shadwell fire. The Shadwell fire destroyed many of Jefferson s person recollections in 1770 leaving much of his early history and his development into an AmericanRead MoreThe Bill Of Rights By Donald Lutz Essay1433 Words   |  6 Pagesan amalgamation of rights would be created by taking the rights state’s bil ls of rights found most important. Something has to give and there was no way to satisfy every person from every state. Two of the most known and vocal Federalists were James Madison and Alexander Hamilton. These two men had different effects on the creation of the Bill of Rights and because there is a Bill of Rights appended to the Constitution this means the Federalist lost the debate. First, Alexander Hamilton’s historyRead MoreThe Government Into A Viable Operating Legislation1345 Words   |  6 PagesIf James Madison were here today he would be pleased to see how his thinking has molded the government into a viable operating legislation. Using the policy procedures depicted in All Roads Lead to Congress: the $300 billion fight over highway funding by Costas Panagopoulos and Joshua Schank, this essay will identify key areas within the amendment process of the â€Å"Safe, Accountable, Flexible, and Efficient Transportation Equity Act – A Legacy for Users† (SAFETEA-LU), where James Madison’s beliefsRead MoreAnti Federalists Vs. Patrick Henry1555 Words   |  7 Pagesshould be involved with running the country. James Madison who was a federalists and Patrick Henry an Anti-federalists had both given strong opinions on a new Proposition, of taking charge and forming a country that will run fairly and not dominating as a monarch. Many ar e familiar with the Bill of Rights that is a document listing the protection of every natural born citizen’s freedom. So the two will discuss their view of the constitution. Madison hoped it would in time become much more thanRead MoreWere The Whitewater Hearings A Persecution By Republicans Or A Justified Inquiry?1675 Words   |  7 Pagesmade it their mission to prosecute Democratic President William Jefferson â€Å"Bill† Clinton for committing real estate fraud known as the Whitewater scandal and his involvement in numerous illicit sex scandals like the Paula Jones lawsuit and the Monica Lewinsky lawsuit to name a few. The significance of the Whitewater trials and the impeachment of the president is that it served as an example for future presidents and assured the people that the president is subjected to the law, not above it. If heRead MoreThe Federalist # 10 : Analysis1494 Words   |  6 Pagesseries of 85 essays arguing in support of the United States Constitution. Alexander Hamilton, James Madison, and John Jay were the authors who wrote these pieces and the three men wrote under the name of Publius (who was instrumental in the founding of the Roman democracy) instead of signing individual works. They all attended the Constitutional Convention, in fact, Alexander Hamilton and James Madison were the main ones who called for a Constitutional Convention. The authors’ main objective for

Strategy Choice and Implementation Report of Coca-Cola Great Britain C

Question: Discuss about the Strategy Choice and Implementation Report of Coca-Cola Great Britain Company. Answer: Background of Coca-Cola Company Coca-cola Company is a public traded company that manufactures beverages. The company has its headquarters in Atlanta, Georgia in the United States of America. The company was founded in the year 1886. Currently, the company manufactures products for the world market. It has it presence in all world countries except Cuba and North Korea. The company is lead by Muhtar Kent who is the Chairman and CEO. James Quincy is the president and COO of the company (Coca-Cola Great Britain, 2009). Coca Cola is a leading beverages manufacturer that has diversified over time to accommodate changes and development in the society. The Company famous brand is coca cola which is the oldest and led to the starting of the company. The company also produces other brands like Fanta, sprite, Limca, Minute Maid etc. The company has the strongest brand recognition in the world. It has 94% recognition from the world population on the red and white logo of coke brand. In this report, coca cola brand has been discussed to identify it strategy and evaluate implementation process to conclude and recommend on it appropriateness (Curtis, 2005). The coca cola Great Britain has 18brands. These are contained in 82 different drinks that are sold to the British market. These drinks are Coca Cola, Diet Coke, Coca-Cola Life, Coke Zero, Sprite and Fanta. These products are packed in a variety of aluminum cans, plastic bottles and glasses. This subsidiary serves the United Kingdom and Western Europe market (Bromley and Meyer, 2015). The company has a mission of refreshing the world, inspiring moments and create value that makes difference through its products and actions. The company envisions that it will be a great place of work, manufacture quality beverages that satisfy customers needs, nurture a good relationship with suppliers and customers, be a responsible to earth and support sustainability to people around it, maximizes shareholders returns and be effective in order to be a fast moving organization (Coca-colacompany.com., 2016). Identification and evaluation of the chosen strategy One brand Strategy The company has continuously differentiated it products to serve specific niche in the market. From the one know product, the company differentiated the features to serve the changing needs of the society. This has led to the same product being sold under different brand names. For instance, due to changing society as a result of health disease caused by consumption of sugar, the company came up with a coke drink that was sugar free. The diversification of coke drink in Great Britain has taken four form; Diet Coke, Coca Cola Life and Coco Cola Zero Sugar. Despite these diversified brands of Coke, the original Coca-Cola Classic brand is still maintained. This strategy has enabled the company maintain its market share and increase return despite the changing society. Consumers who have become health conscious or are suffering obesity are served by the company in a differentiated brand that is manufactured in their specificity (Bromley and Meyer, 2015). This way, consumers will be able to make choice easier and simpler. This strategy will unite the entire coke brand In the past, CCGB has been advertising these Coke brands separately. Each brand was being promoted separated with different tailored made promotional marketing messages and channeled differently. This activity of creating awareness for the differentiated brands in media and other promotional channels has proven to be expensive for the company. Following a research that has been made by the research and development department of the company showed that consumers did not understand the options available to them. It established that despite the companys effort to make different promotional messages for different brands, consumers didnt differentiate brands on accounts of specific needs. Therefore, it not economical to generally continue with different promotional messages for different brands instead concentrates on one brand promotion. This led to formulation of the one brand strategy for the coke beverages in Great Britain. The company aims to use this one brand promotional message to promote all other differentiated brands. The strategy will market all the brands under one promotional message. Suitability of the one brand strategy The one brand strategy is as a result of lack of awareness from the intended consumers. The efforts of the company to offer tailored made promotional message for individual brand now narrowed to one brand. This strategy when implemented will have different implications to company and consumers. Though the new promotional strategy will capture the four brands, it will be general and not specific as tailored before. In order to evaluate the suitability of the strategy undertaken by CCGB, SWOT analysis, PESTLE analysis and Strategic goals have been discussed. Strategic goals for one brand strategy The strategic goal of one brand strategy id uniting the distinct brands so that they can benefit from superior and established brands. One brand approach strategy will unite the coke brands. The four distinct brands will be promoted under one Coca Cola name in the market. It is aimed that the low or no sugar brands will gain popularity by closer association with classic. Therefore, the company will be able to increase its sales for no or little sugar brands in Great Britain. This will be enable the company to reach it long term goal of 50% sales to be from lower or no sugar by 2020 (Coca-colacompany.com., 2016). In order to reach the strategic goal, the company is to make the following changes: All packaging will highlight important information of all distinct br5ands The Coke advert will showcase all the brands The Coke TV promotional messages will display all the brands at the end. All the cans and bottles of distinct brands will be of the same size and style differentiated by colors. Doubling the advertising budget for lower and no sugar brands ponsoring an international event of Rugby (Wang, 2015). SWOT Analysis The SWOT analysis considers the companys strength, weaknesses, opportunities and threats at the time of strategy formulation and implementation. The Coca Cola Great Britain Company situation for the implementation of the strategy was as follows; Strengths Large market share: The Company has the largest market share in Great Britain market. The company is market leader in relation it competitors. This gives the company ability to reach a large mass of beverage consumers in the market. Customer loyalty: The Company enjoys a customer loyalty that it has created over years. Customers know the company brand and have preference to it products. Therefore, it can be said that the company enjoys freedom to make internal changes without losing customers (Curtis, 2005). High brand equity: The Companys Coca Cola brand enjoys the highest brand equity. This is because of it vast presence in the markets. It trade mark which is unique gives it a high brand equity. It was named as the highest valued trademark by Blumeyer in 2008 in the world. Availability of resources .The Company has an enough resources that it has accumulated over time. The company is able to finance it manufacturing and promotional activities without running risk of liquidation. This enables the company to engage in any profitable strategy despite initial spending. Good distribution channels: The Company has well established distribution channels throughout Britain. This facilitates the marketing process since the companys products are able to reach the intended consumers at the right timely and in the right form (Morris, 2005). Weaknesses Unable to contain Pepsi: The Company is not able to contain it main competitor Pepsi. The company is has no structure to prevent Pepsi from continued competition in the market. This forms a weakness in the company that can lead to tremendous decline in the companys sales. Therefore, the company should incorporate this factor when deciding on the appropriateness of the one brand strategy (Bhasin, 2016) Developing negative publicity: Due to increasing health conscious, carbonated drinks are highly blamed. Coca Cola being the largest producer of carbonated drinks in the market makes it a concern. Increased obesity in the society can be directly blamed to the company (Toryanik, 2016). Therefore, the company faces this factor has a weakness which can negatively influence it market performance and efforts are needed to prevent it advancement. Opportunities Market segmentation: the company has an opportunity of further segmenting the beverage market. The company can be able to target and win more consumers by producing more healthy products. This gives the company an opportunity of growth by pursuing the marketing of lower or no sugar products. Improvement of the supply chains: There is an opportunity of improving the supply chain in the distribution of Coke products in Britain. The efficiency in the supply chain can enable cost reduction which can lead to more return margins for the company. Threats Emerging indirect competitors: Coke beverages are facing indirect competition from other products such as tea and coffee that offer refreshing beverages to the same market. These competitors lower the market demand for Coke brands. Therefore, the market performances of Coke brands face a threat from increasing demand for indirect competing products. PESTLE Analysis This strategic tool analysis the political, economical, social, legal and environmental factors that affect the business when the strategy is formulated or being implemented. They are as follows; Political: This is the national political environments. It refers to regulations and legislation from the governments of the day. The government influences how the manufacturing process will be carried out. They set standards and when the company declines to a bid, it fined by the government. These includes labeling and ingredients used in manufacture or packaging of the product. Coke product fall under food category and therefore is regulated by Food Standards regulations (Morris, 2005). Therefore, the United Kingdom government regulations on food and beverage regulation will set the minimum requirements for the manufacture and tailoring of the promotional message. It is therefore the responsibility of CCGB to adhere to these regulations and submit taxes to avoid being inconvenienced. Economical Analysis This analysis refers to the economic performances that will either favor the strategy implementation or limit the effectiveness of the strategy. These factors are changes in income, inflation, interest rates or costs of inputs. These factors cause changes in demand and supply of the companys products. When economical factors increase consumers purchasing power, they lead to increased demand that increase the companys sales for the period. Therefore, these are macro factors that would affect one brand strategy and are behold the companys control. The company depends on forecasts to predict the likelihood of their occurrences and change accordingly. The company strives to maintain a low cost strategy in it production processes in order to be flexible in case of change in economic performances. Social Analysis This factor involves the people in their societies. They refer to changes in cultures over time. People continue to evolve that lead to change in lifestyles. When lifestyles change, people tend to change what they consume. The society at large in Britain has continuously changed in terms of eating habits and has become more health conscious over time. Therefore, there is a shift of taste and preference to more healthy diets. This necessitates companies to incorporate health factor in their products. Technological Analysis These are factors that lead to advancement in production methods and how business transactions are carried out. They increase efficiency in the business and whenever a company fails to adopt them, it gives their competitors a competitive edge. Therefore, technology is an important aspect in the business. The CCGB Company should embrace technology to lower it production costs and increase the effectiveness of marketing activities. Following the widespread of internet, the company should embark on promotional activities that reach mass customers at the lowest cost. Evaluation of the Strategy implementation Issues of One Brand Strategy This process involves the questioning of the implementation process to establish effectiveness of the implementation process to meet the strategic goal for the specified periods of time (Thompson Martin, 2010). The evaluation of implementation of one brand strategy by CCGB is based on how the implementation process ensured that the planned changes are effectively adopted and are achieving the intended goal. The implementation process determines the success of strategic plan. Therefore it how well the implementation process follows the strategic plan that determines the success or failure of the strategy. The CCGB strategic goal aims at uniting the four brands and offer support by gaining associates from established brand. The implementation process will be evaluated on the link to budget, employees and managers and the strategy. The benchmark of evaluation is the desired goal of the strategy and the proposed changes to be made. It is evident from the proposed changes that the CCGB has laid a double marketing budget for the year. This budget ensures that there are funds to market the lower or no sugar Coke drinks in the country. The budget will ensure that promotional activities are aggressive and of good quality to influence preferences of the targeted audiences. The employees are the ones who make the strategic changes and therefore are in the central point of the implementation of the strategy. Employees manufacture products and need to be linked to the strategy through incentives to facilitate their contribution to the strategy (Sekhar, 2012.). The involvement of employees is important for the effectiveness of the implementation process of the strategy. The marketing team that will create the promotional message should be motivated to enhance their effectiveness in implementing the strategic goal of the company (Deng , 2012). The other factor that will be used to evaluate the implementation process of the one brand strategy is the link between the managers and the strategy. This will involve the structure that the management will offer for implementation of the strategy. Managers are supposed to offer leadership in the organization to ensure that the strategy is implemented as indicated in the plan (Sadler, 2003). Therefore, managers have a responsibility to ensuring that the strategy is effectively implemented. The managers of CCGB will be required to institute structures that promote the adoption of the outlined changes. The managers are also required to design the reward for employees to motivate employees during the process of strategy implementation. Key Issues in One Brand Strategy and it Implementation Process Brand Association: The Company on brand strategy is meant to increase awareness of the differentiated brands by uniting it to be in one brand of Coca Cola. Since Coca Cola is an established brand, target audience will receive the whole information about the four distinct brands the same time. This will help the brands that are not known to be in the limelight in association with the known brand hence informing target consumers of their existence. This was as a result of targeted consumers not aware of the existence of their tailored made drinks of coke. Therefore, the strategy will inform consumers of the variety offered by the company. Health: Due to the developing consciousness of health by the UK society, it important for the company to focus on delivering products that matches their needs. It critical for the Company to consider the societys needs and work on satisfying them by providing products that match specific needs (Graham and Dodd, 2004). Due to increased obesity in the society, the company should be cautious to avoid being blamed for supplying customers with products that have high carioles and sugar. Therefore, having a promotional message for all brands under one umbrella that covers the whole story will enlighten consumers and refer them to products that best serve their needs. Recommendations For the effectiveness of the one brand strategy, the following is recommended; The promotional message should be educative: The message used to advertise the Coca Cola brand should be educative. This will increase the appropriateness of the message by giving the required information to make information. Educative message will give knowledge to the target consumers of different segment hence adopting their respective brand. Involvement in Corporate social responsibilities activities: This will help the company create a positive publicity in a society faced will lifestyle diseases. This will create a relationship between the company and the society. In this process, the company can exchange their informative messages about the different brands and their intended customers (Jeyarathnam, 2008). Use of salespersons for marketing: This inclusion will allow personal appeal in the process of promoting companies products. Consumers will be able to ask questions and get immediate answers. This will increase understanding among consumers of different segments. Conclusion From the evaluation of the one brand strategy of CCGB Company, it clear that the effectiveness of a strategy does not only depend on the formulation of a good strategy but also the effectiveness of the implementation process. 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